FAQ

WHAT IS A WRAP?

A wrap consists of partially or completely covering a vehicle or other object in adhesive backed vinyl. The vinyl us usually printed with an image and laminated, but it could also be one solid color.

Full Vehicle Wrap

Completely covering a vehicle in adhesive backed vinyl so that none of the vehicle’s paint is seen from the exterior of the vehicle. This includes both sides, the back, the front, and usually the roof of the vehicle. For example: All of these Road Rage vehicles and trailer are completely wrapped.

These Jeep Patriots are also completely wrapped, even though they are solid colors.

Partial Vehicle Wrap

Partially covering a vehicle in adhesive backed vinyl. Only one piece of the vehicle may be wrapped (like the hood or tailgate) or you may wrap a large portion of the vehicle.

WHAT CAN BE WRAPPED?

Virtually any non-porous surface can be wrapped. Usually, wraps are found on vehicles including cars, trucks, vans, buses, semis, trailers, trains, boats, snowmobiles, and many others.

Adhesive backed vinyl used to be only good for shiny, non-porous surfaces. Not anymore! Vinyl technology now includes great solutions for anything from flooring, to carpet, to brick and concrete!

HOW WRAPS ADVERTISE YOUR BRAND?

Vehicle wraps and lettering are the lowest cost and highest exposure way to advertise!

When you wrap your vehicle, you turn it into a moving billboard.

Everywhere you go all day long people see your advertisement, and when your vehicle is parked it’s still advertising for you! Usually, a single wrapped or lettered vehicle can generate 16 million visual impressions per year (according to the American Trucking Association). That means you have thousands of people seeing your advertisement everyday.

Here’s how other forms of advertising compare to vehicle wraps and lettering:

NEWSPAPER AD

1/2 page black and white ad

$10.89 average cost per thousand impressions

TV COMMERCIAL

30 second spot

$9.68 average cost per thousand impressions

MAGAZINE AD

$5.96average cost per thousand impressions

RADIO COMMERCIAL

60 seconds

$4.18 average cost per thousand impressions

RADIO COMMERCIAL

30 seconds

$3.55 average cost per thousand impressions

BILLBOARDS AND OUTDOOR SIGNAGE

$1.10 average cost per thousand impressions

VEHICLE GRAPHICS

$0.15 average cost per thousand impressions

HOW MUCH ARE CAR WRAP?

The cost of a car wrap varies based on a bunch of factors:

Vehicle Size – Do you own a smart car or a Hummer? The bigger the vehicle, the more expensive the wrap because of the cost of the material and the labor to install it. Sometimes a business doesn’t need a full wrap, so then a partial wrap is the way to go.

Vehicle Shape – Do you own a box truck or a Porsche? A flat surface is much easier to adhere the film to than a curved one. Sports cars look great with a nice wrap, but it takes time to apply it to every corner, curve, and crevasse on the vehicle.Wrap Thickness – Do you want a paper-thin wrap at 1.3 mil, the average thickness of 4 mil, or a thick, protective wrap at 6 mil? The thicker the wrap, the more protection is offers against everyday wear and tear.

Wrap Material – Most are vinyl, offering a slew of surface finishes from matte to gloss, to optically clear. Calendered vinyl is good for flat surfaces and small curves, while cast vinyl is better for complex curves and edges.

Outdoor Durability – They can last anywhere from a couple years to 10 or more depending on the materials chosen and the quality of the installation.

Companies – Like anything, there are many companies to choose from. When you’re choosing a wrap provider, stick with the trusted names in the industry – Avery Dennison, Hexis, Orafol, 3M, etc.

Installers – Don’t go cheap. Everyone price shops because it’s the smart thing to do, but don’t make the mistake of purchasing a wrap simply because of the price. Wrap installation is not easy, and anyone who charges a price that sounds too good to be true is not doing it right. The installation of your vehicle wrap is just as important as the material you chose. If the wrap isn’t installed correctly, you can expect bubbles, lines, and a far shorter life span. This is one of the times where it pays to go with quality.

WILL A WRAP DAMAGE MY PAINT?

Absolutely not! A wrap actually temporarily protects your vehicle’s paint.

When a wrap is applied to a vehicle, the vehicle’s surface is thoroughly cleaned to remove any debris. Then the vinyl wrap is carefully applied to the vehicle, putting a protective vinyl barrier between your vehicle’s paint and the rest of the world.

Wraps won’t protect your vehicle from accidents, dings, or other damage and isn’t meant to be used as vehicle protection. A wrap also should not be applied to paint that is not the factory original paint because of the chance of the wrap lifting after market paint from the vehicle’s surface. However, when you remove your wrap from factory original painted surfaces you may find that there are significantly fewer scratches and rock chips than if you didn’t wrap your vehicle.

ARE WRAPS REUSABLE?

No. Once you remove a wrap from a vehicle it can not be used again

ARE WRAPS EFFECTIVE?

Definitely!!! People are getting more and more difficult to advertise to since the invention of satellite radio and iPods. But 96% of Americans will travel in a vehicle each week. This makes vehicle advertising extremely effective.

A vehicle wrap literally makes your vehicle a mobile billboard. Just think of all of the people you pass in traffic everyday, and all of the people who are stuck behind you at intersections. And when your vehicle is parked, it’s still advertising for you. No other form of advertising is as portable, can reach as many people, or last as long as vehicle advertising.

I'M NOT SURE WHAT TO PUT ON MY VEHICLE, WHAT SHOULD I DO?

Deciding what to put on your vehicle can be confusing. Road Rage’s award winning art department is here to help!

First, we listen to you to help you find the advertisement that is right for you and reflects your company’s own unique personality. Then we make your new advertising campaign come to life. Would you like your look to be professional? Maybe something wild is more your style? Maybe your business needs a more rugged look, or something that is just plain fun?

No matter what you prefer, our art department is here to make sure your vehicle advertising is perfect for you and gets you noticed!

WHAT IF I CAN'T GET MY VEHICLE TO ROAD RAGE?

Don’t worry! Road Rage has certified installers worldwide to get your installation done quickly and professionally, even if you can’t come to us.

CAN I WRAP A LEASED VEHICLE?

Sure! When your lease is done, simply remove the wrap. Your lease company should be happy that your vehicle paint has been protected, and you should be happy that you don’t have to buff out any scratches before you turn it in.

HOW LONG WILL A WRAP LAST?

Most wraps will last five to seven years under normal conditions, and with proper care. Our team of professionals would be happy to show you how to properly care for your wrap.

ARE WRAPS HARD TO CARE FOR?

Absolutely not! Just imagine never having to wax your vehicle again!

Vehicle wraps are made of vinyl and require little care. Once your vehicle is wrapped, you can run it through touch less car washes or hand wash it. Window cleaner works well to touch up spots on your vehicle wrap, and we can recommend other spray cleaners to make your wrap shine. We do not recommend that you power wash your wrap, and you should not use wax on your wrap.

NEVER use gasoline, diesel, citrus cleaners, bug remover, tar remover, glue remover, brushes or abrasives on your wrapped vehicle. They may damage your wrap.

WHAT SHOULD NOT BE WRAPPED?

Vehicle wraps should only be applied to vehicle with original factory paint. Vehicles that have been damaged and repainted may not have had the vehicle surface prepped correctly before it was repainted. Poor preparation before painting may cause paint problems that could be aggravated by applying vinyl to the vehicle.

Vehicles should also be free of debris (like tar) and free of rust. Vehicle wraps and lettering will not adhere correctly to a surface that is not smooth and clean.

Vehicle wraps are a powerful form of advertising, and should not be thought of as a bandage.

Here are some of the most frequently asked questions about wraps. If your question isn’t answered here, please do not hesitate to call us anytime

Call: (815) 675-0690

Email: info@roadragedesigns.com

Need a Quote? Have a question? Drop us a line!

CALL US

(815) 675-0690

EMAIL US

info@roadragedesigns.com

HOURS

Monday - Friday: 8:00 AM - 4:30 PM

Facebook