Hear from Our Customers
Walk down Green Bay Road and count how many businesses you actually notice. Most blend together with generic storefronts and forgettable interiors.
Your space doesn’t have to be forgettable. When you invest in professional wall murals, something changes. Customers stop scrolling and start taking photos. Your brand becomes the one people remember and recommend.
The difference isn’t just visual—it’s financial. While your competitors replace faded vinyl graphics every year, your painted mural keeps working. Day after day, year after year, creating the kind of lasting impression that builds businesses.
Highwood isn’t your typical North Shore suburb. The historic brick buildings, the tight-knit business community, the residents who choose character over cookie-cutter—this place has personality.
Road Rage Designs has been part of this community long enough to understand what works here. We know which surfaces need special prep work, how Lake County weather affects outdoor projects, and why quality matters more than quick fixes.
Local businesses trust us because we deliver what we promise: murals that enhance your space without overwhelming it, reflect your vision without imposing ours, and stand up to everything from summer storms to winter freeze cycles.
We start by visiting your space. Not sending estimates based on photos—actually showing up, measuring, and understanding what you’re trying to achieve. Every building is different. Every vision is unique.
Design comes next. We create concepts that work with your architecture, lighting, and brand requirements. You see exactly what your finished mural will look like before we mix the first color.
Surface preparation separates professionals from weekend painters. We handle the tedious but crucial prep work that determines whether your mural looks great for months or decades.
Then we paint with precision and efficiency. Your business stays operational while we transform your space into something people notice, remember, and talk about.
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Highwood’s weather tests everything. Summer humidity, winter freeze-thaw cycles, spring storms—your exterior mural faces it all. We use paint systems designed specifically for these conditions, not generic solutions that work “most places.”
Interior projects come with their own challenges. Many Highwood businesses operate in historic buildings with unique architectural features, unusual wall surfaces, and specific preservation considerations.
We customize our approach for each location. Restaurant murals need to handle kitchen humidity and frequent cleaning. Retail spaces require designs that complement merchandise without competing. Office murals should inspire without distracting.
The result? Murals that work with your space, not against it. Designs that enhance your business goals while respecting the building’s character and your community’s standards.
Professionally painted exterior murals typically maintain their appearance for 10-15 years in Highwood’s climate, far outlasting vinyl alternatives that need replacement every 1-2 years. The key is using the right paint system and application process for local weather conditions.
Highwood’s proximity to Lake Michigan creates specific challenges: higher humidity levels, temperature fluctuations, and seasonal weather patterns that can damage inferior materials. We select paints formulated for these exact conditions and apply them using techniques that prevent moisture penetration and thermal stress.
Most clients are amazed at how well their murals hold up. Colors stay vibrant, details remain sharp, and the overall impact continues year after year. When you calculate the cost per year compared to constantly replacing vinyl graphics, the economics become obvious.
Yes, but historic brick requires specialized knowledge and techniques. Many of Highwood’s commercial buildings date back decades, and each presents unique challenges related to surface preparation, moisture management, and architectural preservation.
We start every brick project with a thorough surface assessment. Age, pointing condition, moisture issues, and brick type all influence our approach. Some surfaces need repair work before painting can begin. Others require specific primer systems to ensure proper adhesion.
Our goal is enhancing your building’s character while ensuring the mural integrates seamlessly with the existing architecture. We’ve worked on enough historic structures to understand what works long-term and what creates problems down the road.
Durability, customization, and integration. Hand-painted murals become part of your building’s surface rather than something stuck on top of it. This eliminates the edge lifting, bubbling, and weather damage that plague vinyl installations.
Customization is unlimited with paint. We can work around architectural features, blend colors perfectly to match your brand, and create effects impossible with pre-printed materials. Your mural becomes truly unique rather than a modified template.
The economics favor paint over time. While vinyl might seem cheaper initially, replacement costs add up quickly. Most businesses replace vinyl graphics every 1-2 years due to fading and weather damage. A quality painted mural pays for itself through longevity alone.
Weather planning starts during project scheduling. We monitor forecasts constantly and plan work during optimal conditions—dry periods with moderate temperatures and manageable humidity levels. Rush jobs often fail because contractors ignore weather requirements.
When delays occur, communication is immediate. You’ll know about schedule changes as soon as we do, along with revised completion dates. Our contracts include weather contingency clauses so unexpected delays don’t create financial penalties for either party.
For time-sensitive projects, we discuss backup strategies during initial consultations. Sometimes this means prioritizing certain sections that can be completed quickly, or coordinating with other contractors to adjust overall renovation timelines.
Small spaces often see the biggest impact from professional murals. When you only have a few hundred square feet to make an impression, every design element needs to work harder. A well-executed mural can transform a cramped storefront into a memorable destination.
Visual depth is crucial in small spaces. The right mural design can make walls appear to recede, ceilings seem higher, and overall spaces feel more open. This psychological effect is particularly valuable for Highwood businesses operating in the compact storefronts common in the historic business district.
The key is proportion and purpose. Rather than overwhelming limited space, we design murals that complement your room’s scale while achieving specific business goals—whether that’s creating social media moments, reinforcing brand identity, or simply making your space more inviting.
Permit requirements depend on mural content, size, and location within Highwood’s municipal boundaries. Purely decorative murals without commercial messaging often require no permits, while business-related graphics may fall under signage ordinances.
The distinction matters for compliance and costs. Murals featuring company names, logos, or promotional content typically need permits and must comply with local signage regulations. Artistic murals without commercial elements usually face fewer restrictions.
We recommend early consultation with Highwood’s building department for any exterior project. This prevents delays and ensures compliance with local regulations. Our experience with municipal requirements means we can guide you through the process efficiently and help avoid common pitfalls.
(815) 675-0690
info@roadragedesigns.com
Monday - Friday: 8:00 AM - 4:30 PM